Latest Trends in E-Commerce

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Published: 28th January 2013
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The concept of e-commerce started with the development of the internet, various browsers were developed to get access to the internet, further on this led to the advent of Search Engines, and these search engines would find web pages and websites for the user, next it was the content, marketplaces, etc. There are specific parts of the company involved in Marketing and Electronic Transactions.


E-commerce deals with marketing and trading of over the web or internet, e-commerce is a part of e-business and is the most important driving force, and it encapsulates e-information like digital libraries and web portals. There are many opportunities that drive this type of commerce like superfluous commerce, pricing the dynamic way, and marketing.


If the value chain is long enough, the cost to company is much more and this price automatically reflects on the consumer. The traditional supply chain moves from Production to wholesale dealer to Retailer to Consumer. Ecommerce software solutions solve this problem and reduce the cost of wholesale dealer and retailer, as there is direct interaction of producer to consumer via the internet.


Getting people in the middle of the chain between producer and consumer is also helpful as these people find better products, or act as connectors between producers and consumers. As e-commerce is view as superfluous, it does not incur additional costs of finding people, information and establishing a trust factor amongst consumers. Pricing is adjust according to the supply and demand of products and services.


The e-commerce solution exists in a quad-phase model viz request, negotiations, performance of the product, feedback from the consumer, there are different types of ecommerce.


Comparison of different kinds of e-commerce can be base on looking at partners taking part in this framework.


B2B Business to Business: Business-to-Business deals with interrelationships between companies or businesses itself; more than 70% of the business is done in this segment. It is also define as exchange of products, services, and other information. B2B is a far more used business model than B2C and its sales are much more than B2C. The features of B2B include direct selling and support to business, industry transactions between vendors and purchasers, purchasers can make bids at a desired price, providing information about an industry like search sites, trade, etc.


B2C Business to Consumer: This module of Ecommerce Web Design deals with electronic transactions for services, information, and products, the most common example of e-commerce is Amazon. This is the second largest form of e-commerce and can be traced back online retailing; purchase of products and information and the use of online banking is also a part of B2C for online software solutions. This module reduces the cost of transactions as it increases the access to products and services.


C2C Consumer to Consumer: Consumer to consumer is the transaction of services, information and products between consumers. This is characterized by electronic marketplaces and online auctions. This module has great performance for developing markets, and can be use for portals and products being sold on the web, P2P software, etc.


Another form of e-commerce is mobile commerce; it is defined as the buying and selling of goods over a mobile device such as cell phones, tablets, etc .The world leader in m-commerce is Japan and it will spread all over the world. The services under m-commerce are Financial Services, Telecommunications, Retail, Service, and Information.

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